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Frequently Asked
Questions

What is the difference between “estate” and “antique” Jewelry?

The term estate jewelry refers to any jewelry items which have been previously owned and enjoyed.

Antique jewelry however, is typically referred to as pieces that are 100 years old or older. Jewelry pieces that are over 20 years old are referred to as vintage jewelry.

Are your events referred to as a jewelry "sales, events, or shows"?

Our estate shows are most commonly referred to as “estate jewelry shows.”
They are not “sales” however, and referring to them as such may mislead your customers who might then expect to see enormously discounted jewelry or gemstones. We like to ensure that we have a clear understanding with stores so they can avoid any confusion clients may have when marketing their shows.

Although some pieces may be discounted or offered at a reduced price, the entire collection is not on sale.

Typically, jewelry professionals call these types of events “Trunk Shows”. However, since the general public may not be aware of industry specific terminology, we suggest referring to our events as shows.

How does hosting a show work?

First, we connect you or your store manager with our Jewelry Sales Team to assist with marketing and begin educating your team about our shows.

Next, we will pair your store with a Jewelry Sales Associate who will become your store’s representative. Our Sales Associate will also travel to your store with their jewelry line, setup our collection, work with your sales associates and team members, and host the show for you. After shows have ended, our Sales Associate can still accommodate any requests your store may have such as shipping specific items back or for custom jewelry requests.

How long is a typical show?

A standard estate jewelry show is usually 1 to 2 full days, running during your normal store hours. However, we are glad to accommodate “special events” or VIP cocktail parties for your preferred clients the evening prior to a show. (Generally 5PM-8PM)

Tip: longer days do not necessarily equate to more sales. Your sales volume will be a function of your marketing efforts. This is a combination of the quantity of traffic you drive to your store, as well as the quality such as reaching the most appropriate target market. Simply attracting dozens of people is not as effective as attracting even just a few clients who enjoy buying high quality jewelry.

Your customers are accustomed to your normal business hours. And new customers visiting for your event will also become aware of your hours, so it’s especially important to keep the show duration within your normal operating hours.

How much does it cost to host a show?

It’s completely free to host a show and there are no upfront or hidden costs. Your store would only pay for any paid marketing efforts that you would employ to market and drive traffic to your show. These would be utilized at your discretion using your best judgement and might include paid advertising in your local areas such as magazines, billboards, newspapers, community bulletin boards, Facebook Ads, Google Adwords, etc.

We also provide 500 complimentary postcards for you to mail to your customers, but your store is responsible for postage fees if you elect to send them in the mail.

How much in retail sales could our store expect?

The success of an estate jewelry show is unique to each store. Your location, number of years in business, staff member ambition and experience, and existing clientele all play important roles in determining how well a show performs. Some stores can expect consistent 5 or 6 figure shows. However, even some newer or smaller stores will see increased foot traffic and awareness, and even unexpectedly high sales.

The key to a successful show is your customers. And nobody knows your customers better than you. However you frequently engage and communicate with your customers, such as in person when they visit, personal phone calls, text messaging, emails, your website, or social media such as: Facebook, Twitter, Instagram, etc. is the perfect start towards reaching your audience.

Is there a minimum sales requirement?

Not at all. Although there is no minimum requirement or goal, everyone is interested in experiencing a fun and successful show.